PROFESSOR

Columbia Business School, New York
Visiting Professor at NTU, Singapore
... as well as China, Hong Kong and South Korea

RESEARCHER

on Asian brands, markets and consumers

SPEAKER AND STRATEGY CONSULTANT

in Asia for more than 20 years.

Follow him as he tells the story of
the ever-changing Asian consumer.
SCHMITT & ACI
While writing this book, from 2011 until 2013, SCHMITT set up all key programs and activities of ACI (the Institute on Asian Consumer Insight), hosted by Nanyang Technological University in Singapore.
Click here to learn more about ACI.
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